Singoo Joins Zhangjiang Science City’s Going-Global Navigation Event to Help Tech Companies Take Each Step Overseas with Confidence

On September 15, 2026, the “From Zero to One: Going-Global Navigation” thematic sharing session, part of the “Global Expansion” Zhangjiang Science City going-global event series co-hosted by the Going-Global Consulting Service Committee of the China Council for the Promotion of International Investment and the Zhangjiang Science City Chamber of Commerce, was held in Zhangjiang Science City, Shanghai.

The event brought together government representatives, industry experts, company leaders and going-global service providers to discuss international market expansion, policy support, practical experience, risk control and resource matching, exploring feasible paths for tech companies to go global from zero to one. Singoo was invited to join the roundtable dialogue and the joint launch of the “Zhangjiang Science City Going-Global Service Package.”

Policy, Finance and Professional Services Working Together to Support Companies Going Global

At the event, Liu Chenying, Deputy Director of the Zhangjiang Science City Construction and Management Office, Shen Hao, Deputy Party Secretary of the Pudong New Area Federation of Industry and Commerce, and Liu Lianjun, President of Bank of China’s Shanghai Pilot Free Trade Zone Branch, delivered speeches in turn, sharing the support directions for the global development of Zhangjiang tech companies from regional industry support, going-global service guarantees for private enterprises, and cross-border financial support.

Going global from zero to one takes more than isolated resources: policy, finance, legal, talent, logistics, branding and digital marketing capabilities need to work together. Through thematic sharing and resource matching, the event gave companies a face-to-face chance to understand overseas markets, identify business risks and find partners.

Singoo Joins the Roundtable to Discuss Key Questions for Companies Going Global

In the roundtable “Practical Discussion on Going Global from Zero to One,” Sun Licui, partner at Shanghai Singoo Information Technology Co., Ltd., exchanged views with representatives of Haoyuan Pharma, Shangpai Technology, Sazhi Intelligence, Sinosure and other companies and institutions. Drawing on their practice and service experience, the guests shared observations and thoughts in their fields on judging the right time to go global, coordinating domestic and overseas business, building localization capabilities, overseas certification and compliance management, guarding against geopolitical risk and choosing professional service providers.

For tech companies exploring overseas markets for the first time, going global is not just selling products abroad; it involves systemic capabilities in market selection, brand awareness, channel building, sales collaboration, customer service and compliance management. How to be seen by overseas customers, how to keep reaching target customers, and how to handle and move leads forward are questions companies must keep solving at the zero-to-one stage.

Joint Launch of the Zhangjiang Science City Going-Global Service Package

At the event, the “Zhangjiang Science City Going-Global Service Package” was officially launched. Singoo joined 8 professional institutions, including Beyondsoft, Bank of China, Yida Cross-border and Jiachi International, in the joint launch. The package brings together cross-border finance, foreign-related legal services, overseas talent, cross-border logistics, digital marketing and strategy consulting, offering more actionable comprehensive support to Zhangjiang companies planning to go global.

Singoo will focus on its strengths in overseas brand building, digital marketing lead generation and sales lead conversion, helping companies build a connected chain from market insight, content operations and overseas platform promotion to inquiry handling and sales follow-up.

Make Overseas Marketing and Sales Work Together Continuously

Technology and products are the foundation for tech companies going global, but moving from “selling products overseas” to “putting down brand roots overseas” also takes long-term, stable marketing and sales capability. Drawing on B2B going-global service experience, Singoo uses the AI Marketing Agent and AI Sales Agent to support overseas market insight, AI website building, multilingual content operations, search engine promotion, overseas social media lead generation, inquiry handling and sales follow-up.

In practice, AI marketing can help companies work more efficiently on content and promotion; AI sales can help handle multichannel leads in one place, provide 24/7 multilingual basic reception, identify customer needs, organize conversation information and prompt follow-up. Key commercial and professional matters such as quotes, contracts, lead times and technical fit should still be reviewed and confirmed by your team.

Going forward, Singoo will keep working with the government, business associations and professional service providers to improve the going-global service ecosystem, helping more Chinese tech companies lower the barrier to overseas expansion, improve marketing and sales coordination, and take this key first step from zero to one with confidence.

FAQ

What capabilities should tech companies prepare first when going global for the first time?

We suggest first clarifying the target market, customer types, product fit and compliance requirements, while preparing a website and marketing materials that explain product value, use cases and service boundaries. Sales handling and customer response mechanisms should also be planned early.

Is overseas brand building the same as promotion?

No. Promotion is one way to reach people; overseas brand building also includes product positioning, content messaging, customer experience, sales collaboration and long-term trust. Companies need every touchpoint to deliver consistent, verifiable information.

How can AI help companies going global?

AI can help with organizing market information, first drafts of multilingual content, website and social media operations, lead reception, needs collection and follow-up reminders. Content involving price, technology, contracts, delivery or compliance commitments should be reviewed by people.

How can companies keep overseas leads from being lost to time differences?

Set up clear lead grading and response mechanisms, and raise first-response coverage with unified knowledge materials and AI-assisted reception. High-intent or complex needs should be handed to the sales team promptly for continuous follow-up.

Contact

To discuss going global, overseas lead generation and AI marketing and sales collaboration, contact us as follows.

Phone: 15921156139
Contact us online