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Case Study · Energy Technology Exports
Seven Years Deep in Google:
Building the Steadiest Engine for Export Growth
An energy technology company has worked with Singoo for over seven years, with one-stop management of Google Ads, its brand website and marketing data tracking. In 2025, Singoo’s services helped close 61 orders worth RMB 33.16 million.
Including nearly RMB 200M from exports
Steady, sustained growth
Via Singoo services, 61 orders in total
From targeted ads for a core product
Background
Seven Years Together, All the Way to Omnichannel
This energy technology company has 25 export sales reps, attends 28 trade shows in China and abroad every year, and has built a base of more than 10,000 existing customers.
Singoo has kept adjusting strategy as the company grew, helping it move from a single online channel to omnichannel marketing, and from purely online lead generation to an “online + offline” blend.
How We Worked Together
Upgrading Step by Step with Every Stage of the Business
Marketing Foundations
A brand website plus Google Ads formed the base for export lead generation.
Refined Operations
Separate targeted ads for core products, with key data tracked monthly.
Omnichannel
Online leads deeply integrated with trade shows at home and abroad and in-person visits.
Full AI Integration
AI-run social media matrix, with instant smart replies to inquiries and tiered leads.
Results
Nearly RMB 200M in Exports, with Google the Steadiest Growth Driver
Export and domestic figures are approximate, as of January 2026
The Playbook
Go Deep on One Channel for Steady Growth
Monthly data, reviews every two months
More than provider and client: a fixed communication rhythm, with strategy adjusted promptly as the business evolves.
Separate Ads for Core Products
Precisely targeting overseas markets and buyer groups turned single products into hits and the core driver of export growth.
Every Ad Is Traceable
Traffic, cost per click and cost per inquiry are shared monthly, and the brand website connects directly to WhatsApp to reduce lost inquiries.
Next: beyond Google, build a Facebook, LinkedIn and Ins social matrix and use AI to raise lead quality, support target market marketing as the company localizes overseas, and give in-person visits more precise customer profiles.
Going Global from China · Choose Singoo
Get Your Custom Global Plan
For energy technology going global, depth in one channel drives lasting growth.
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FAQ
Taking Energy Technology Global? Questions You May Have
Are energy technology products suited to Google Ads?
Yes, for industrial products with clear search demand. This company built its export lead base on a brand website plus Google Ads. Over more than seven years together, Singoo’s services helped it close 61 orders worth RMB 33.16 million in 2025.
How can Google Ads be more precise?
This company ran separate, targeted campaigns for its core products, pinpointing overseas target markets and buyers and turning a single product into a core growth driver for exports. It also tracked traffic, cost per click and cost per inquiry every month and adjusted based on the data. Learn about AI Smart Ads.
What role does the brand website play in Google advertising?
The brand website is where ad traffic lands, so it directly affects inquiry conversion. This company’s website connects directly to WhatsApp to reduce lost inquiries.
In a long-term partnership, how does strategy keep up with the business?
This case fixed a communication routine: data shared every month and a review every two months, with strategy adjusted at each stage, moving from a single online channel to omnichannel marketing that combines online leads, trade shows and in-person visits.
We already run Google Ads. Do we still need social media?
It’s worth evaluating a combination. This company’s next step is a Facebook, LinkedIn and Instagram matrix alongside Google, using AI to improve lead quality and give its in-person visits more precise customer profiles. The right channel mix depends on your target buyers and markets.
How is managed Google Ads priced?
The plan is based on ad spend and service scope, and ad spend goes into your own account. Fees and service scope are as stated in the formal proposal.
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