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Case Study · Building Materials Export
An Export Startup Built from Zero:
RMB 10 Million in Revenue in Six Months
A small team of two founders and four sales reps wins customers through its website and social media: nearly 100K Facebook followers, 200+ inquiries a month, and RMB 10 million in revenue in the first half of 2025.
2 founders + 4 sales reps
Plus 30K YouTube followers
Running since 2023
Over RMB 8M for full-year 2024
Background
An Export Business Run by a Team of 6
This company is a full-range insulation panel trader specializing in insulated metal panels for roofs and walls, cleanroom panels, sandwich panels and prefab buildings, and provides complete wall and roof cladding solutions. The team has more than 20 years of experience in insulated metal panel manufacturing and engineering.
The company is run by two founders and four sales reps. At the end of 2021, it partnered with Singoo on a Smart Cloud Site, relying mainly on Google Ads for leads, then added social media and steadily scaled up what a small team could achieve.
How We Worked Together
Website First, Then Social Media to Scale Inquiries
Smart Cloud Site Launched
Mainly Google Ads, with the daily budget gradually raised to about RMB 300.
Smart Cloud Social Added
Facebook project launched with ongoing ads.
Upgraded to Smart Cloud Social Plus
Social media becomes the main source of inquiries.
The Full Stack Runs Steadily
Social ads run around trade shows.
Results
H1 2025 Revenue Reaches RMB 10 Million
Solid = achieved; dashed = shared targets
Takeaways
A Small Team Can Still Scale Export Lead Generation
No In-House Marketing Team Needed
2 founders + 4 sales reps focus on handling and closing customers, while Singoo takes care of marketing.
Social Media Multiplies Inquiries
Facebook brings in over 200 inquiries a month, several times the volume from Google Ads.
Monthly In-Person Reviews
Monthly one-on-one, in-person meetings with Singoo’s marketing team keep ads and content improving.
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FAQ
Taking Building Materials Global? Questions You May Have
Can a small building materials trading team grow online?
Yes. This company is run by 2 founders and 4 sales reps and wins customers through its brand website and social media. It averages over 200 Facebook inquiries a month and reached RMB 10 million in revenue in the first half of 2025.
For building materials like insulated and sandwich panels, which brings more inquiries: Google or social media?
This company uses both: Google brings 30+ inquiries a month and Facebook over 200, several times Google’s volume. Channel performance varies by product and market, so it’s worth testing a combination.
How did this company grow step by step?
It launched a Smart Cloud Site with Google Ads in 2021, added Facebook at the end of 2023, upgraded to Smart Cloud Social Plus in 2024 as social media became the main inquiry source, and then ran social ads around trade shows.
Do we need to build our own marketing team?
No. Here the founders and sales reps focus on handling inquiries and closing deals, and marketing is handled by Singoo. Learn about AI Social Media.
Roughly how much is the Google Ads budget?
This company gradually raised its daily Google Ads budget to about RMB 300. The right budget depends on your products, markets and goals.
How are ads and content optimized over time?
Each month the company meets one-on-one in person with Singoo’s operations team to keep improving ads and content.
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