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Case Study · LED Displays Going Global
From Platform Dependence to Social Growth:
An LED Display Maker Transforms Its Lead Generation
As B2B platform results weakened year after year, this outdoor LED display maker shifted its growth focus to overseas social media: promoting products by region, running ads in 5 native languages and fine-tuning in weekly reviews. It now gets a steady 500–600 leads every week.
Total followers across the overseas social matrix
Leads from overseas social media every week
Native-language ads in Spanish, Arabic, Portuguese, French and English
Deals closed in Southeast Asia, Europe & North America, and South America
Background
Platform Results Weaken, Social Media Back in Focus
This exporter specializes in outdoor LED displays. With a team of about 20, it long relied on B2B platforms as its core lead channel and was a key account there.
In 2023, while still investing fully in platforms, the company began exploring new marketing channels and partnered with Singoo on overseas social media. For the next two years, social media ran on basic operations, moving forward step by step.
In June 2025, with platform results steadily declining, the company refocused on social media. It visited Singoo’s Shanghai headquarters, took a deep look at how operations work, and decided to invest more in social media.
How We Worked Together
From Basic Operations to a Full Upgrade
Partnership Begins
Singoo mapped out an overall plan for going global, laying the groundwork for deep cooperation.
Basic Operations
Social media focused on basic services, moving forward step by step.
Upgrade to Max
After visiting Singoo’s Shanghai headquarters, the company upgraded to Smart Cloud Site + Smart Social Max + Singoo TK.
Sustained Growth
80K followers in total, 500–600 leads a week, and deals closing across multiple regions.
Ad Strategy
Targeted Ads: Spend the Budget on the Right Markets, in the Right Languages
Different Products for Different Regions
Each region has different market needs, so each gets different products, matching ad content to local purchasing demand.
Native-Language Ads by Country
Ads run in each country’s native language, covering 5 languages in total.
Weekly Reviews, Continuous Tuning
Regular weekly reviews analyze ad data and keep tuning campaigns, so targeting gets sharper over time.
Results
Social Media Becomes a Steady Lead Source
Weekly lead volume from overseas social media
Takeaways
Beyond Platforms, Build Your Own Growth Base
Traffic from a single platform rises and falls with platform rules and competition. This company’s shift shows that B2B exporters need a social media presence of their own, outside the platforms, that they can run and grow over time.
Social lead generation isn’t simply “post more, spend more.” Region-specific products, native-language communication and weekly reviews bring every ad dollar closer to real purchasing demand.
From “waiting for the platform to send traffic” to “managing our own customers”: this is the shift more and more exporters are making.
Going Global from China · Choose Singoo
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LED displays going global: lead generation beyond platforms.
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FAQ
Taking LED Displays Global? Questions You May Have
How can an LED display company dependent on B2B platforms change course?
Build your own social media base beyond the platforms. When platform results weakened, this company invested more in social media and upgraded to Smart Cloud Site, Smart Social Max and Singoo TK; social media now brings a steady 500–600 leads a week.
How should ads be run for different countries?
Run ads in each country’s native language. This company covers 5 languages: Spanish, Arabic, Portuguese, French and English. Learn about AI Smart Ads.
Can the same product be pushed to every market?
It’s not recommended. Needs differ by region, so this company promotes different products in different regions to match ad content with local purchasing needs.
How do ads get more precise over time?
Review campaign data every week and keep optimizing. Weekly reviews are exactly how this company made its ads more precise over time.
Which regions can social media lead generation cover?
This company has closed deals in Southeast Asia, Europe, North America and South America. Whether other regions fit depends on your products and markets.
Social media hasn’t taken off after two years. Should we keep going?
It depends on how you invest. From 2023 to 2025 this company mostly ran basic operations; in June 2025 it upgraded its plan and invested more, and with targeted ads and weekly reviews, social media became a steady lead source.
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