Scan to add us on WeCom
Case Study · Plastic Machinery Exports
Social Lead Gen for a Plastic Machinery Maker:
20–30 Inquiries a Day
This plastic machinery maker exports 90% of its equipment. It runs separate Facebook pages for its recycling and extrusion lines and uses TRS multilingual short video to keep traffic coming, landing a steady 20–30 inquiries every day.
From ads on two Facebook pages
Per Facebook ad account
Across both pages
Every month, across both recycling and extrusion
Background
A Plastic Machinery Maker That Exports 90% of Its Output
With annual sales above RMB 80 million, this plastic machinery maker exports 90% of its equipment. Its machines are in use in more than 100 countries and regions, and it is a key account on B2B platforms.
Its products fall into two groups: recycling (crushers, shredders, washing lines, pelletizing lines, etc.) and extrusion (pipe, corrugated pipe, profile and WPC door panel lines, etc.).
How We Worked Together
Social Media First, Then a Website and Short Video
Two Smart Cloud Social Setups Launched
One Facebook page each for recycling and extrusion, driven mainly by ads.
Smart Cloud Site Added
After a period of social ads, a brand website was added to capture inquiries.
TRS Short Video Added
Videos are auto-edited across multiple accounts and languages and published to all major platforms.
The Full Stack Runs Steadily
Some social ads run around trade shows.
Playbook
Split by Product Line for More Targeted Inquiries
One Page per Product Line
The recycling and extrusion lines each run their own Facebook page, so the audience is more precise and ads and creatives are better targeted.
Multilingual Short Video for Traffic
TRS Short Video auto-edits and publishes across multiple accounts and languages. Even with no Google Ads on the website, social media and short video bring in 1–2 organic inquiries a day.
Monthly In-Person Reviews
Every month, the marketing team meets the sales team in person to review ads and creatives, and the head of the company joins every session.
Results
20–30 Inquiries a Day, 10+ Customers Reaching Quotes Each Month
Going Global from China · Choose Singoo
Get Your Custom Global Plan
In plastic machinery exports, clearer product lines mean sharper lead generation.
Scan to add an advisor and get a custom plan
FAQ
Taking Plastic Machinery Global? Questions You May Have
How well does Facebook work for plastic machinery makers?
This company runs a separate Facebook page for each of its recycling and extrusion lines, with a daily budget of about US$50 per ad account. It steadily receives 20–30 inquiries a day, and 10+ customers reach the quotation stage each month.
Why split pages by product line?
Recycling and extrusion serve different customers. Running them separately makes the audience more precise, the ads and creative more targeted, and the inquiries more relevant.
What does TRS Short Video do?
This company uses TRS Short Video to auto-edit videos across multiple accounts and languages and publish them to major platforms. Even with no Google Ads on the website, social media and short video bring in 1–2 organic inquiries a day.
We already do well on B2B platforms. Do we need social media?
This company is a key account on a B2B platform, yet it still added social media, a brand website and short video to build multiple lead sources. The right channel mix depends on your products and markets. Learn about AI Social Media.
Is a brand website essential?
This company started with social media and added a brand website after a period of ads to capture inquiries. A brand website showcases the brand and captures inquiries, and it can be added in stages. Learn about AI Website Builder.
How are ads and creative optimized over time?
Each month the operations team reviews ads and creative in person with the sales team, and the head of the company joins every review.
Solutions
Explore Solutions by Product and Industry
AI Agent Products
Industry Solutions
Book an AI Agent Demo
Leave your contact details and an advisor will get back to you shortly
Email us at zhangleilei@singoo.cc or call +86 159 2115 6139.
Follow on WeChat
WeComFREE CONSULTATION