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Case Study · Vehicle Exports
From Zero to First Deal in Two Months:
An Export Newcomer Sells a Heavy Truck Overseas
A state-owned import and export company tried selling overseas online for the first time. A staff member who had never sold a vehicle worked the leads alongside his regular job and, within two months, sold a 15-ton heavy truck to Algeria.
Times content was shown worldwide
Overseas audience reached by ads and content
Including 907 form leads
Heavy truck sold; the lead came from TikTok
Background
A Trial Partnership with a State-Owned Trading Company
This state-owned import and export company is tasked with helping regional manufacturers go global. The first partnership was a trial: Singoo provided the marketing system and promotion services, the company handled the sales leads, and vehicle makers supplied the products, mainly heavy trucks and pickups.
Early on, the company’s chairman personally led a visit to Singoo. During execution, senior managers worked closely to drive delivery, and later a staff member was assigned to handle sales leads.
Two Key Decisions Before Kickoff
From categories including electromechanical goods, agricultural products and vehicles, pickups and heavy trucks were chosen for quick results.
Instead of short video alone, the scope expanded to a full Smart Cloud Site + Smart Social + TRS package, with ads on Google, Facebook and TikTok.
How We Worked Together
Six Months from Negotiation to First Deal, Just Two Months from Launch
Negotiation
Two key points settled: product choice and the full-stack package.
Kickoff & Launch
Kicked off on Feb 13; Smart Social and TRS went live on Feb 20.
Site Launch & Focused Promotion
The Smart Cloud Site went live on Mar 20, followed by about a month of concentrated ads.
First Deal Closed
On Jun 3, a 15-ton heavy truck was sold to Algeria.
Results So Far
1143 Overseas Business Leads in the First Month
The Facebook and TikTok pages have 33K+ followers combined, and the winning lead came from TikTok.
Why It Took Only Two Months
A Staff Member Who Had Never Sold a Vehicle Sold a Heavy Truck Overseas in Two Months
Strong Client Commitment
The chairman led two visits to Singoo for inspections and reviews. The staff member handling leads had a busy day job, yet still worked through every lead after hours, often past 10 p.m.
The Right Industry and Products
Vehicles are highly standardized, so non-specialists can learn quickly. They carry high unit prices, sell to both businesses and consumers, and have no minimum order, which makes sales flexible.
Concentrated Firepower on One Series
Once the vehicle category was set, the website, social pages and short video all covered it, with ads concentrated on Google, Facebook, Instagram and TikTok to build a single-product marketing edge.
Singoo handles the whole journey from marketing and lead generation to sales and closing, so the export team only needs to follow up on leads as easily as chatting on WeChat. Next step: bring in AI to cover after-hours and overnight gaps, and invest more to build on the results.
Going Global from China · Choose Singoo
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Vehicle exports: pick the right category and focus your firepower.
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FAQ
Taking Commercial Vehicles Global? Questions You May Have
Are heavy trucks and pickups suited to going global online?
They’re worth trying. Vehicles are highly standardized, so non-specialist staff learn quickly; they’re high-value, sell to both businesses and consumers, and have no minimum order. This case gathered 1,143 overseas leads in its first month and sold a 15-ton heavy truck within two months.
Can someone without export experience follow up on overseas leads?
In this case leads were handled by a staff member who had never sold a vehicle, working after hours. Marketing, lead generation and sales are connected in one place, so daily follow-up is like chatting on WeChat.
Which services and ad platforms did this case use?
A full package of Smart Cloud Site, Smart Social and TRS Short Video, with ads concentrated on Google, Facebook, Instagram and TikTok; the winning lead came from TikTok.
With many product categories, which should we promote first?
For quick results, concentrate on one series. Among electromechanical goods, agricultural products and vehicles, this case chose pickups and heavy trucks first and covered them fully across the website, social pages and short video to build a single-product advantage.
Lots of leads but uneven quality: is that normal?
Yes. Of 1,143 leads in this case, about 70–80 were high-quality leads worth following up and 7 were customers interested in a quote. Grading leads and following up consistently improve conversion; results depend on the industry, budget and follow-up.
What if no one answers inquiries after hours?
Add AI Sales Agent to cover after-hours and overnight replies; that’s this company’s next step.
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