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Case Study · Home Appliance Exports
A Two-Person Export Team’s AI Shift:
From Wasted Leads to Doubled ROI
A water heater exporter with about RMB 10 million in annual output, staffed by just the owner and one sales rep. Its first campaign brought 132 leads, only 2 of them valuable. With AI, silent leads came back to life, and ROI doubled when ads relaunched.
Owner + 1 export sales rep
3 of 50 past leads reactivated
82 silent leads auto-nurtured
Ads relaunched in February 2026
Background
Budget for Leads, No Capacity to Convert Them
The company focuses on Russian-speaking markets. The owner runs the factory, while one sales rep with 10+ years of experience handles overseas markets alone.
In April 2025 it first tried digital marketing: RMB 30,000 in ads brought 132 leads. Screening them ate up huge amounts of time, only 2 valuable customers emerged, and the team’s confidence in online marketing took a hit.
How We Worked Together
Revive Old Leads First, Then Relaunch Ads
First Campaign
RMB 30,000 in ads, 132 leads, 2 valuable customers.
Upgrade to PLUS 2.0
Imported 50 past leads and reactivated 3 potential opportunities on day one.
Silent Leads Reactivated
The remaining 82 went into auto-nurturing, with a reactivation rate above 10%.
Ads Relaunched
Ads targeted the validated customer profile, and ROI doubled.
Results
Same Leads, 4x Higher Activation After AI
Manual: 2 of 132 new leads valuable; AI: 3 of 50 past leads activated on day one; nurturing: 82 silent leads
Why It Worked
For a Small Team, AI Is a Tireless Helper
Lead Inspector
Every inquiry is screened and scored the moment it arrives, so the rep can focus on high-intent customers.
Automated Nurturing
Emails and social content reach out on a set rhythm, bringing once-silent leads back to life.
Customer Success Support
The customer success manager suggested putting the 82 leads into nurturing, the key step behind the breakthrough.
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FAQ
Taking Water Heaters Global? Questions You May Have
Can an owner and one sales rep run digital export sales?
Yes. This company has just 2 people. With AI handling lead screening, opportunity nurturing and automated outreach, it runs the full export process, and its ad ROI doubled when it relaunched ads.
Ads bring lots of leads, but we can’t find the valuable ones. What can we do?
Let AI screen and score them first. The first campaign in this case produced 132 leads, only 2 of them valuable; with AI, every inquiry is screened and scored on arrival, so the sales rep focuses on high-intent customers.
Are old and dormant leads still useful?
Yes. This company imported 50 old leads and reactivated 3 potential opportunities on the first day; the remaining 82 dormant leads went into automated nurturing, with a reactivation rate above 10%.
How does AI opportunity nurturing work?
It reaches customers automatically with emails and social content on a set rhythm, running 24/7 to revive dormant leads. Learn about AI Sales Agent.
When is the right time to increase ad spend?
Validate the customer profile before scaling. This company revived old leads first, then relaunched ads in February 2026 using the validated profile, cutting the cost of high-quality leads by more than 50%.
Is there guidance during the partnership?
Yes, a customer success manager supports you throughout. In this case the customer success manager suggested putting the 82 dormant leads into nurturing, which became the key step behind the breakthrough.
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