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Case Study / New Energy Going Global
From Zero to Over 100 Million:
How a C&I Energy Storage Company Grew Globally
An electrical company with 27 years of technical expertise entered overseas C&I energy storage markets and, together with Singoo, built a system combining a brand website, content, lead conversion and AI collaboration. Within three years, annual sales grew from 1 million to 50 million, and the new energy storage business topped RMB 100 million.
Project Keywords
Brand BuildingOverseas Lead GenerationAI Marketing CollaborationOwned Audience


Project Results
Building Reusable Global Growth Capability Through Sustained Operations
2022–2024, same sales team
Steady inquiry volume across all platforms
Target for 2026: 400 million
Growth Path
Three Years, Three Steps: From Brand Infrastructure to AI Collaboration
Laying the Brand Foundation
Built the overseas brand foundation, launched 3 social media accounts and set up a steady content output process.
Expanding Channels
The brand website, search ads and social media mix worked together, bringing steady overseas inquiries and the first deals.
AI Accelerates Growth
Short video and AI made content, background checks and follow-up more efficient, and the new energy storage business broke through.
Key Highlights
Beyond Lead Gen: Turning Methods into Team Capabilities
AI Inquiry Follow-Up
24 Hours Nonstop
Followers Across Platforms on FB and TikTok
AI Customer Background Checks
Boost Team Efficiency
Integrated Marketing Loop
Before, During and After Shows
In the Customer’s Words
When Method and Execution Stay in Sync, Growth Keeps Coming
“What really got us over the hump was that Singoo did two things at once: continuously optimizing our ad accounts and teaching our sales reps to follow up inquiries at the pace of social media. We provided the materials and they brought the method; we couldn’t have done without either. Over three years, it’s been a change in scale. The internet helped us open markets fast, and AI has boosted team efficiency by 70%.”
Our Clients
Going Global Together with Energy Companies



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FAQ
Taking Energy Storage Global? Questions You May Have
Do C&I energy storage companies suit overseas digital marketing?
Yes. Energy storage has a long decision chain and lots of technical discussion, so trust must be built steadily through the brand and expert content. This company started with brand basics and social content, then combined a brand website, search ads and a social matrix to win inquiries, growing annual sales from RMB 1 million to RMB 50 million in three years.
When taking energy storage global, what comes first and what comes next?
This case had three steps: year one laid the brand foundation, launching 3 social accounts and a steady publishing routine; year two rolled out the brand website, search ads and social matrix; year three used short video and AI to improve content, customer research and follow-up. The actual pace depends on an assessment of your situation.
With more inquiries than the team can follow up, what can we do?
Let AI Sales Agent take on high-volume inquiry reception and first follow-up, while sales staff focus on high-intent customers. In this case AI follows up on inquiries around the clock, and AI customer research improved team efficiency by 30%.
Energy storage companies attend many trade shows. Can online marketing support them?
Yes. This company turned pre-show invitations, on-site engagement and post-show follow-up into one integrated marketing loop, covering 30+ trade shows a year. The approach depends on the shows and target customers.
What’s the point of an owned overseas audience?
An owned audience builds customer relationships beyond ads and platform traffic, supporting ongoing communication, reactivation and repeat purchases. This company has 500,000+ owned-audience followers across Facebook and TikTok; the real value depends on customer quality and execution.
We’re also an energy storage company. How do we start working with you?
Start with a free assessment. A consultant will give recommendations based on your products, target markets and team, followed by a proposal. The service mix and fees are as stated in the formal proposal.
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